Provide a stable flow of leads and web traffic for all 6 ENS campuses.
The potential client is a parent, who wants to provide his/her child with the best international education available in Russia.
The client is busy, wealthy and needs to know that he/she will receive the best quality for their money.
The difficulty with this project was the price, there is a very little target audience that can pay this much for a school or kindergarten. It was important to build the perfect funnel to convert the interested public into a real lead.
During the work with the project, we have not only achieved the set KPIs, but also systematically increased efficiency. Each season of the event is accompanied by an improvement in the results of the advertising campaign:
We launched several campaigns in Yandex.Direct and Google Ads.
Each campus had its own campaign:
For best results we used several types of marketing materials:
Project Wave’s employees have shown themselves as a strong and well-skilled team who treats my business as if it was their own. They reduced the marketing costs, yet doubled the results with contextual advertising and SEO. I highly recommend PW+ agency for any digital marketing your business might need.