The MONT Group of Companies is the largest distributor of business software in Russia, and also operates in Azerbaijan, Armenia, Belarus, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan and Mongolia.

1. Leads from,,

2. Brand awareness and recognition.

Solution 01Analysis

We analysed the websites and implemented some necessary edits:

  1. Implemented analytics systems, such as Yandex.Metrika and Google Analytics.
  2. Created a list of recommendations and content edits necessary to increase the conversion from visitor to lead.
02Tools and Audience

Marketing channels:

  1. Contextual advertising in Google and Yandex.
  2. Targeting with graphic banners in Facebook and Instagram.
  3. Targeting with promo posts in Facebook, Instagram and Vkontakte.
  4. Ads on media platforms.
  5. Ads in telegram channels.

We put in extra focus on who we will be targeting:

  1. Leaders and employees in IT..
  2. Top managers and technical managers in banks and industrial companies.
  3. Leaders and employees in IT solutions companies and communication services.
  4. Business owners and investors.

Our team:

  • Project manager;
  • Analytics specialist;
  • Designer;
  • PPC manager.

03How we did it

Contextual advertising:

  1. We created a list of keywords necessary for the project, excluded certain areas and minus words.
  2. Created the copy for the ads.
  3. Selected the audiences based on age, interests, locations.
  4. Created lists of audiences for retargeting.
  5. Created the graphic banners specific for each of the marketing platforms.
  6. Launched the campaigns in Google and Yandex and integrated them with the analytics systems.

We created static and dynamic banners for each promoted product.

01 We constantly checked on the performance of the campaigns and immediately made edits to the search or minus words if necessary.
02 We checked each platform and its performance in the campaign, edited or turned off anything that was underperforming or bringing the wrong audience.
03 We corrected the bets for the campaigns constantly, to bring the client the cheapest but relevant leads. We also corrected interests and other demographics during the campaigns.
04 During the work period, we added new campaigns, edited ongoing campaigns, tested more banners, turned off underperforming campaigns daily to match the KPI’s.
Time period  September – December 2020
> 18 000 000
> 50 000
> 1,17 min. Average time spent on the site
> 300 Conversions
> 4 000 Interactions with posts: likes, saves, comments
Become a
Describe the task, we will contact you
and outline an action plan.
Other cases
Brand identity and web design for Liotech
Brandbook Brandbook
Web Web design
learn more
Brand design and web design for Anvil premium fitness club
Brand Brandbook
Web Web design
learn more
Digital Marketing for The RACE
>30thous tickets sold in 2020
>15thous tickets sold in 2019
learn more
Contextual advertising and targeting for VirusHack
>123thous reach
>6thous registration
learn more
Digital marketing for Hero Race
>500thous. clicks
>120sec. Average time spent on the website
learn more
SEO for Kalashnikov house of Brands
> 73% Traffic growth
> 263% Traffic growth
learn more
Contextual advertising and SEO for English Nursery & Primary School
>2 % conversion rate
>200 leads per month
learn more
SEO for Hero League
+2,15млн Clicks
+54% Traffic growth
learn more
Barber Connect & Russian Tattoo 2019 Festival
>1 775 tickets sold
>2min reach
learn more