Client
The MONT Group of Companies is the largest distributor of business software in Russia, and also operates in Azerbaijan, Armenia, Belarus, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan and Mongolia.
Task
1. Leads from cloudpaks.mont.com, mont.com, redhat.mont.com.
2. Brand awareness and recognition.
Solution
01Analysis
We analysed the websites and implemented some necessary edits:
- Implemented analytics systems, such as Yandex.Metrika and Google Analytics.
- Created a list of recommendations and content edits necessary to increase the conversion from visitor to lead.
02Tools and Audience
Marketing channels:
- Contextual advertising in Google and Yandex.
- Targeting with graphic banners in Facebook and Instagram.
- Targeting with promo posts in Facebook, Instagram and Vkontakte.
- Ads on media platforms.
- Ads in telegram channels.
We put in extra focus on who we will be targeting:
- Leaders and employees in IT..
- Top managers and technical managers in banks and industrial companies.
- Leaders and employees in IT solutions companies and communication services.
- Business owners and investors.
Our team:
- Project manager;
- Analytics specialist;
- Designer;
- PPC manager.
03How we did it
Contextual advertising:
- We created a list of keywords necessary for the project, excluded certain areas and minus words.
- Created the copy for the ads.
- Selected the audiences based on age, interests, locations.
- Created lists of audiences for retargeting.
- Created the graphic banners specific for each of the marketing platforms.
- Launched the campaigns in Google and Yandex and integrated them with the analytics systems.
We created static and dynamic banners for each promoted product.
04Optimization
01
We constantly checked on the performance of the campaigns and immediately made edits to the search or minus words if necessary.
02
We checked each platform and its performance in the campaign, edited or turned off anything that was underperforming or bringing the wrong audience.
03
We corrected the bets for the campaigns constantly, to bring the client the cheapest but relevant leads. We also corrected interests and other demographics during the campaigns.
04
During the work period, we added new campaigns, edited ongoing campaigns, tested more banners, turned off underperforming campaigns daily to match the KPI’s.
05Results
Time period September – December 2020
> 18 000 000
Reach
> 50 000
Clicks
> 1,17 min.
Average time spent on the site
> 300
Conversions
> 4 000
Interactions with posts: likes, saves, comments
Become a
client Describe the task, we will contact you
and outline an action plan.
client Describe the task, we will contact you
and outline an action plan.