The goal was to popularize the event and create awareness for it in 85 cities. We needed to generate ticket sales and increase conversion rates.
The RACE is a massive event, whoever the target audience for it is very difficult to reach. We needed to know the results of each marketing channel in each city:
We created excellent marketing materials that bring in great results, catch users attention. The material created 3 years ago still provides great results in every launch.
Each year we successfully meet the KPI’s and perfect our results.
We target users by:
The audience who sees the ads are:
We analyse the results of each audience, split them in small groups, remove underperforming ones and increase the efforts on the ones showing good activity.
For social media awareness we use targeting, based on the following user characteristics:
As a result of our work, the site attracted and sold
The Hero Race team thanks PW+ for the 3 years of work on our project. PW has not only reduced the cost per click by half, but has also increased the conversion rate by 3% which really is quite drastic for a sports festival. We are thrilled to work with this agency and will continue to do so for each Hero Race we have.