In two weeks get as many registrations for the hackathon as possible.
Target audience — IT-specialists, designers
The difficulty of this project was:
We created all the needed content for each of the marketing channels. Segmented the audiences and groups and started the campaigns.
We collected the keywords and segmented the audiences by:
We also retargeted users who didn’t register the first time.
For targeting we used Instagram, Vkontakte, MyTarget, Facebook, Telegram and LinkedIn.
For brand awareness we used Youtube and Habr.
We express our gratitude to colleagues from the Project Wave agency for the successful organization and moderation of the advertising campaign for the online hackathon VIRUSHACK. The task was doubly difficult, since the dates of the advertising campaign fell at the peak of the growth of public interest with the topic COVID. We needed fresh ideas, points of growth for an advertising campaign, tools to increase the number of registrations and, in general, immersion of the audience in communication with VIRUSHACK.