In two weeks get as many registrations for the hackathon as possible.
Target audience — IT-specialists, designers
The difficulty of this project was:
- Short period of time for the campaign — just 2 weeks.
- The hackathon was going on right in the middle of the pandemic.
- Small audience
- Contextual advertising: Google Ads and Yandex.Direct.
- Targeting: Vkontakte, Instagram, MyTarget, Facebook, LinkedIn.
- Additional coverage sources: YouTube, Habr, RTB, Telegram.
- Project manager;
- Analytics manager;
- Designer;
- PPC ads managers.
We created all the needed content for each of the marketing channels. Segmented the audiences and groups and started the campaigns.
Contextual advertising
We collected the keywords and segmented the audiences by:
- IT-specialists
- Designers
- Analytics
- People interested in hackathons in general
- Website visitors and their LAL’s
We also retargeted users who didn’t register the first time.
Targeting
For targeting we used Instagram, Vkontakte, MyTarget, Facebook, Telegram and LinkedIn.
Awareness channels
For brand awareness we used Youtube and Habr.
We express our gratitude to colleagues from the Project Wave agency for the successful organization and moderation of the advertising campaign for the online hackathon VIRUSHACK. The task was doubly difficult, since the dates of the advertising campaign fell at the peak of the growth of public interest with the topic COVID. We needed fresh ideas, points of growth for an advertising campaign, tools to increase the number of registrations and, in general, immersion of the audience in communication with VIRUSHACK.
client Describe the task, we will contact you
and outline an action plan.