Hero Race is the first Russian massive sport festival with OCR. The race is tough, messy, and challenging. The winners get to compete in international competitions.

Increase brand awareness, drive traffic to the website and convert visitors into participants.


We started our work with analysing the niche, the competitors and the audience. We drafted out several hypotheses for a massive country-wide campaign. During the campaign several new competitors occurred.

The target audience was people who:
  1. Love sports;
  2. Enjoys active vacations;
  3. Do professional sports;
  4. HR managers looking for team building activities.
02Selection of channels and teams
The marketing channels:
  1. Contextual advertising: Google Ads, Yandex Direct.
  2. Targeting: Facebook, Instagram, Vkontakte.
  3. SEO: search results Yandex and Google.
The team:
  • Project manager;
  • Analytics manager;
  • Designer;
  • SEO specialist;
  • PPC Ads manager.
Work period: 2016 – current time

PW team efforts generated

240 000
> 500 thous. clicks
> 120 sec Average time spent on the website
> 8,5 % Conversion rate
Become a
Describe the task, we will contact you
and outline an action plan.
Other cases
Brand identity and web design for Liotech
Brandbook Brandbook
Web Web design
learn more
Brand design and web design for Anvil premium fitness club
Brand Brandbook
Web Web design
learn more
Digital Marketing for The RACE
>30thous tickets sold in 2020
>15thous tickets sold in 2019
learn more
Contextual advertising and targeting for VirusHack
>123thous reach
>6thous registration
learn more
Digital marketing for MONT
> 18million reach
> 50thous clicks
learn more
SEO for Kalashnikov house of Brands
> 73% Traffic growth
> 263% Traffic growth
learn more
Contextual advertising and SEO for English Nursery & Primary School
>2 % conversion rate
>200 leads per month
learn more
SEO for Hero League
+2,15млн Clicks
+54% Traffic growth
learn more
Barber Connect & Russian Tattoo 2019 Festival
>1 775 tickets sold
>2min reach
learn more