Client
Hero Race is the first Russian massive sport festival with OCR. The race is tough, messy, and challenging. The winners get to compete in international competitions.
Task
Increase brand awareness, drive traffic to the website and convert visitors into participants.
01Analysis
We started our work with analysing the niche, the competitors and the audience. We drafted out several hypotheses for a massive country-wide campaign. During the campaign several new competitors occurred.
The target audience was people who:- Love sports;
- Enjoys active vacations;
- Do professional sports;
- HR managers looking for team building activities.
02Selection of channels and teams
The marketing channels:
- Contextual advertising: Google Ads, Yandex Direct.
- Targeting: Facebook, Instagram, Vkontakte.
- SEO: search results Yandex and Google.
The team:
- Project manager;
- Analytics manager;
- Designer;
- SEO specialist;
- PPC Ads manager.
03Results
Work period: 2016 – current time
PW team efforts generated
240 000
Visitors
6000
Tickets
> 500 thous.
clicks
> 120 sec
Average time spent on the website
> 8,5 %
Conversion rate
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