Client
"Kalashnikov" - the flagship of the domestic shooting industry. The company accounts for almost 95% of the production of small arms in Russia.
Work period: 2019 – current time
Task

Optimize the website for higher ranking in search engines

Solution 01Analysis

We started our work with analyzing the website to see why it is not showing organically in search engines.

After browsing through it became obvious that the pages are not optimized, therefore, are not showing up.


02Audit

We audited all Kalashnikov websites and created a list of edits to be made for better optimization.

03Optimization
01 We collected a list of relevant keyword and optimized the landing pages with them.
02 Deleted all doubled content.
03 Deleted all broken links and errors.
04 Created external links for the sites.
05 Optimized the websites for all devices and browsers.
06 Edited the snippets on the results for competitors analysis.
04Results

During the year, the visibility of search queries has increased for all three projects, and the number of queries in the top 1-5 has increased. There was a positive trend in traffic from search engines.

+102 % Traffic from search engines
+160 % Depth of views
+43 % Average time spent on the website
1 540 Queries in the TOP 5 of the output
year
2020
year
2019
year
Traffic from search engines
48 635
Traffic from search engines
24 066
Traffic from search engines
Bounce rate
11,5 %
Bounce rate
14 %
Bounce rate
Depth of views
4,13
Depth of views
1,59
Depth of views
Average time spent on the website
2:46
Average time spent on the website
1:56
Average time spent on the website
*data for June 2020 compared to June 2019
+169 % Traffic from search engines
+158 % Depth of views
+41 % Average time spent on the website
734 Queries in the TOP 5 of the output
year
2020
year
2019
year
Traffic from search engines
25 675
Traffic from search engines
9 557
Traffic from search engines
Bounce rate
10,8 %
Bounce rate
12,9 %
Bounce rate
Depth of views
3,53
Depth of views
1,37
Depth of views
Average time spent on the website
2:32
Average time spent on the website
1:48
Average time spent on the website
*data for June 2020 compared to June 2019
+11 % Traffic from search engines
+4,62 % Depth of views
+9,68 % Average time spent on the website
767 Queries in the TOP 5 of the output
year
2020
year
2019
year
Traffic from search engines
28 969
Traffic from search engines
26 210
Traffic from search engines
Bounce rate
11,2 %
Bounce rate
9,73 %
Bounce rate
Depth of views
1,36
Depth of views
1,3
Depth of views
Average time spent on the website
2:50
Average time spent on the website
2:35
Average time spent on the website
*data for June 2020 compared to June 2019
Customer review

Kalashnikov would like to thank Project Wave for excellent work!
We are very pleased with the results. Despite the small amount of time we have worked together at this moment we already see a significant change in our web traffic.

Sofia Ivanova Chief Marketing Director at Kalashnikov
View original review .pdf
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