Hero League is the first Russian Obstacle Course Race.

Since its first launch in 2015 Hero League has created several related projects such as Hero Race, Hero Battle, THE RACE and also a clothing brand.

The ideological mastermind and co-founder of the team-Ksenia Shoigu.

Generate traffic to the website and convert the web visitors into offline participants.

Solutions 01Analysis

The project has several events, each has its own website:

  • Race of Heroes Regions.
  • Hero Arena.
  • Hero Race Winter.
  • Hero Race Urban.

We needed to optimize each of the landing pages to generate traffic for each event.

01 Collect the keywords for Yandex and Google, segment them for the events.
02 Optimization of promoted pages: creating and placing meta tags and text.
03 Create external links leading to the pages.
04 Post information about the events on external resources.
05 Monitoring the output in the search to exclude duplicates and service pages.
06 Improve the usability of the pages, delete all broken links and errors.

Stable dynamics of the growth of visitors from search engines for 4 years. Improving user behavior on the site, increasing the time and depth of views, reducing the bounce rate.

+54 % Traffic from search engines
46,71 % Bounce rate
+48,28 % Depth of views
+43,59 % Average time spent on the website
Traffic from search engines
446 900
Traffic from search engines
290 200
Traffic from search engines
Bounce rate
Bounce rate
Bounce rate
Depth of views
Depth of views
Depth of views
Average time spent on the website
Average time spent on the website
Average time spent on the website
*data for 2020 compared to 2016
Customer review

On behalf of the League of Heroes group of companies, we would like to express our gratitude to the Project Wave agency for the quality work in the SEO direction over the past three years. During the time of cooperation, we managed to: tidy up the technical component of the site, work out a redirect scheme with past events, tidy up snippets in the search results.

Melekhin Artem Andreevich Marketing Director
View original review .pdf
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